2014 Strategic Plan

Read about AAUW’s 2018 strategic planning process

The AAUW Strategic Plan is created through an inclusive process involving the AAUW Board of Directors and staff. The goals, indicators of success, and strategies reflect an integrated approach to fulfilling our mission, vision, and value promise. As AAUW continues to move forward in a changing world, so have our Strategic Plan and our Vision Statement.


AAUW advances equity for women and girls through advocacy, education, philanthropy, and research.

Value Promise

By joining AAUW, you belong to a community that breaks through educational and economic barriers so that all women and girls have a fair chance.

Vision Statement

AAUW empowers all women and girls to reach their highest potential.

Diversity Statement

AAUW values and seeks a diverse membership. There shall be no barriers to full participation in this organization on the basis of sex, gender identity, race, creed, age, sexual orientation, national origin, disability, or class.

Our strategic plan focuses on five main goals:


Goal 1

AAUW’s premier-quality member service, community engagement, and multichannel communications foster a growing, global community of members, supporters, students, and others who advance the AAUW mission.

Goal 2

AAUW’s powerful advocacy voice helps achieve educational and economic equity and civil rights for all women and girls.

Goal 3

AAUW’s expanding collaborative network uses mission-based programs and research to empower women with the tools, training, and support they need to become strong leaders and effective advocates for women and girls.

Goal 4

AAUW’s strategic philanthropic efforts support AAUW programs that provide women and girls with opportunities for a lifetime of success.

Goal 5

AAUW’s sustainable fiscal strategies and dedicated stewardship meet current and future needs, address challenges, and capitalize on opportunities.

The AAUW Strategic Plan is a national model. States and branches are encouraged to embrace the goals and strategies, build their own plans, and determine how they can contribute to our shared organizational success within the parameters of their own resources and communities.


Download the Strategic Plan (members-only)