Social media has proven to be a great tool for sharing your message with diverse audiences across multiple platforms. As our nation continues to battle the COVID-19 crisis, online engagement has become more crucial now than ever before. With a well-crafted tweet or Facebook post, you can raise awareness about AAUW issues and spotlight your efforts in the fight for equal pay.
Paycheck Fairness Now: Engage on Social Media
Equal Pay Day marks the date that women have to work into 2021 to finally reach the pay men took home in 2020 alone.
We’ve long known that on average, women who work full-time take home less than men – about 83 cents on the dollar – and that many women of color are paid far less. AAUW marks the different days representing how mothers and most women of color face a wider-than-average gap and need to work even longer to catch up to men’s earnings. (See the 2022 Equal Pay Day Calendar for all dates.) But the COVID-19 crisis is revealing and exacerbating those economic inequalities.
This time of crisis has made it very clear: A lifetime of pay discrimination adds up. The gender wage gap is dangerous and it continues to hurt our nation’s workers and our national economy. This year, it is more important than ever that Congress do their job to update and strengthen the Equal Pay Act of 1963 by passing the Paycheck Fairness Act. This bill would take meaningful steps to help close the gender pay gap.
The time to act is now. The Paycheck Fairness Act is being considered again. On April 15, 2021, the House of Representatives voted 217-210 to pass the critical bill with bipartisan support. However, on June 8, 2021 it failed on a party-line procedural vote in the Senate, 49-50. But the fight is not over and your Senator still needs to hear from you. We call on all elected officials to listen to voters, who overwhelming support pay equity, and work to pass this important bill. To make equality a reality, we need you.
This is where you come in.
- Use the right hashtags. Include relevant hashtags like #EqualPayDay, #PaycheckFairnessAct, #EqualPay and #wagegap in all your social media posts for greater visibility. Take it a step further, target your hashtag to a particular issue to really connect with what is at stake (#momsareessential, #COVID19, #raisethewage, #paidleave).
- Use photos. Tweets with photos perform five times better than those without, and good photos are priceless on all social media platforms. We encourage photos from your own life that are relevant and showcase your advocacy.
- Tag @AAUW! We look forward to sharing your content and recognizing your hard work. Make sure to follow AAUW on the following social platforms:
- Facebook: AAUW and AAUW Action Fund
- Twitter: @AAUW and @AAUWActionFund
- Instagram: @AAUWnational
Sample Posts for 2021
- Today is #BlackWomensEqualPay Day, marking how far into the new year Black women have to work to FINALLY earn what white, non-Hispanic men made last year alone. 63 cents for every $1 a man is paid is unacceptable! Act now to pass the #PaycheckFairnessAct @AAUW https://bit.ly/3vPGDOl
- A lifetime of pay discrimination adds up: Black women earn an estimated $946,120 less than white, non-Hispanic men over the course of a 40-year career. For #BlackWomensEqualPay day, we must fight to end the #wagegap @AAUW https://bit.ly/3vPGDOl
- At the current rate, it will be over a century until #BlackWomensEqualPay is reality. To make change now, we must understand barriers & biases built over centuries of exploitation, segregation and implicit bias. Know our history, fight for #equalpay @AAUW https://bit.ly/3idma14
- LGBTQIA+ rights are #humanrights! Let’s begin by demanding equal pay to combat economic insecurity among LGBTQIA+ families. We need paid sick days, paid leave, and the closing of the wage gap, among other critical worker rights to achieve equality. #LGBTQIAEqualPay #CountUsIn https://bit.ly/3vPGDOl
- #MomsEqualPay Day PSA: the #wagegap is racist. For every $1 paid to white dads:
-Latina moms: $.46
-Native American moms: $.50
-Black mothers: $.52
-White moms: $.71
-AAPI moms: $.90
Pass the #PaycheckFairnessAct to value all moms & their work @AAUW https://bit.ly/3vPGDOl
- #EqualPayDay PSA: 2/3 of low wage workers are women and they – especially women of color – are risking their lives as #frontlineworkers. It is unacceptable that they earn less than their male counterparts. We must pass the #PaycheckFairnessAct NOW @AAUW https://bit.ly/3vPGDOl
- Women and families can’t afford to wait for #equalpay. It’s time to pass the #PaycheckFairnessAct! @AAUW https://bit.ly/3vPGDOl
- The gender #wagegap is compounded by racism. We need laws to combat discriminatory pay practices to ensure that women of color are paid fairly for their work. Demand that Congress finally pass the #PaycheckFairnessAct for #EqualPayDay @AAUW https://bit.ly/3vPGDOl
- Americans continue to struggle with #unemployment and access to #healthcare during the #COVID19 crisis, particularly women of color who are more likely to be #frontlineworkers—they deserve #equalpay now—pass the #PaycheckFairnessAct #EqualPayDay @AAUW https://bit.ly/3vPGDOl
- The gender pay gap refers to the fact that on average women working full time in the United States are paid just 82% of what men are paid, and the gap is even wider for many women of color.
- Despite federal and state equal pay laws, gender and racial pay gaps persist, and earnings lost to these gaps are exacerbating the financial effects of COVID-19, falling particularly heavily on women of color and the families who depend on their income. The Paycheck Fairness Act would take meaningful steps to update and strengthen the Equal Pay Act of 1963 to help close the gender pay gap.
- We need new tools to fight discriminatory pay practices, and we need effective incentives and assistance to help employers comply with the law. The Paycheck Fairness Act provides these tools by closing loopholes in the Equal Pay Act and putting new protections in place for the benefit of all American workers.
- Women became half of the full-time labor force in our nation for the first time in the last decade, and three-quarters of moms are now in the labor force, more than half of whom are the primary breadwinners for their families. At the same time, women in this country lost more than 5 million jobs in 2020; women accounted for 100% of the jobs lost in December 2020.
- Black women, Latinas, and other women of color are especially likely to be on the front lines of the crisis, risking their lives in jobs in health care, child care, and grocery stores; they are also being paid less than their male counterparts.
- The gender pay gap exists for every age group, in nearly every profession, and widens over a woman’s lifetime. It even follows women into retirement, due to lower retirement savings and pension benefits.
Lost earnings due the wage gap not only leave women without a financial cushion to weather the current crisis, but also make it harder for them to build wealth, contributing to racial and gender wealth gaps and creating barriers to families’ economic prosperity.
- We cannot build back an economy that works for everyone without ensuring that all women can work with equality, safety, and dignity, starting with pay equity.
- I/we urge all members of Congress to cosponsor and support the Paycheck Fairness Act. This critical legislation can help women, their families, and our overall economy rebound from the current crisis by guaranteeing equal pay for equal work.
Want to engage more?
Check out our full list of advocacy actions to ensure this is the year we pass the Paycheck Fairness Act.
There are lots of ways to get involved with AAUW’s work to advance gender equity. Together, we can make a difference in the lives of women and girls.
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