Paycheck Fairness Now: Engage on Social Media

On Equal Pay Day, we advocate for core policies that would contribute to ending the gender pay gap—and the core bill is the Paycheck Fairness Act.

It is more important than ever that Congress do their job to update and strengthen the Equal Pay Act of 1963 by passing the Paycheck Fairness Act, which would take meaningful steps to help close the gender pay gap.

To make equality a reality, we need you. 

The time to act is now. The Paycheck Fairness Act is being considered again and your members of Congress still need to hear from you. Social media can be an effective way to call on your elected officials to listen to voters, who overwhelmingly support pay equity, and work to pass this important bill.

This is where you come in.

Social media has proven to be a great tool for sharing your message with diverse audiences across multiple platforms. With a well-crafted tweet or Facebook post, you can raise awareness about AAUW issues and spotlight your efforts in the fight for equal pay.

Getting Started

  1. Use the right hashtags. Include relevant hashtags like #EqualPayDay, #PaycheckFairnessAct, #EqualPay and #GenderPayGap in all your social media posts for greater visibility. Take it a step further: Target your member of Congress directly with an @[their handle] to really get their attention! 
  2. Use photos. Tweets with photos perform five times better than those without, and good photos are priceless on all social media platforms. We encourage photos from your own life that are relevant and showcase your advocacy.
  3. Tag @AAUW! We look forward to sharing your content and recognizing your hard work. Make sure to follow AAUW on the following social platforms:
    • Facebook: AAUW and AAUW Action Fund
    • Twitter: @AAUW and @AAUWActionFund
    • Instagram: @AAUWnational

Sample Content for 2024

  • #EqualPayDay PSA: women working full-time in 2024 are only paid 84% and all working women (including part-time & seasonal) are only paid 78% of what men are paid. Congress MUST end the #GenderPayGap — pass the #PaycheckFairnessAct now! @AAUW
  • The #GenderPayGap is compounded by racism. We need laws to combat discriminatory pay practices to ensure that women of color are paid fairly for their work. Demand that Congress finally pass the #PaycheckFairnessAct for #EqualPayDay @AAUW
  • Women, and especially women of color, continue to bear the brunt of the ongoing health and economic crises. We need #EqualPay, affordable child care and #PaidLeave now to close the pay gap. @AAUW
  • “Giving women my Lilly Ledbetter Fair Pay Act without the #PaycheckFairnessAct is like giving them the nail without the hammer.” Honor Lilly Ledbetter on #EqualPayDay: Pass PFA! @AAUW
  • The #GenderPayGap is persistent and exists at all levels of work in almost every occupation. Urge Congress to pass the #PaycheckFairnessAct today – #EqualPay can’t wait! @AAUW

AAUW Graphics

Our shareable images are a fun and easy way to increase engagement and traffic to your account. Include one with your social media post along with relevant messaging and hashtags.

EPD 2024 - 84 cents
EPD 2024 - March 12
EPD 2024 - Pass PFA

Want to engage more?

Check out our full list of advocacy actions to ensure this is the year we pass the Paycheck Fairness Act. 

Act Now

Take Action

There are lots of ways to get involved with AAUW’s work to advance gender equity. Together, we can make a difference in the lives of women and girls.