Paycheck Fairness Now: Engage on Social Media

Photo of Lily Ledbetter in front of AAUW logo backdrop
Lilly Ledbetter, Equal Pay Advocate

January 29 marks the 12th anniversary of the signing of the Lilly Ledbetter Fair Pay Act.

When Lilly Ledbetter found out that she was earning substantially less than her male colleagues, she challenged her employer in federal court. She initially won, but then the Supreme Court overturned decades of prior law and said that too much time had passed since the initial instance of pay discrimination, even though her employer kept the information hidden for almost two decades and Ledbetter sued as soon as she learned about it.

Yet all was not lost. Thanks in part to her advocacy, President Obama signed The Lilly Ledbetter Fair Pay Act of 2009, which allows people to fight ongoing discrimination regardless of when it began. Today, Ledbetter is still fighting — this time for the passage of the Paycheck Fairness Act, which would give workers new tools for ensuring that employers pay women and men equally for equal work.

What more fitting tribute to honor Lilly Ledbetter than to continue her legacy by joining us to demand equal pay now!

This is where you come in.

Social media has proven to be a great tool for sharing your message with diverse audiences across multiple platforms. As our nation continues to battle the COVID-19 crisis, online engagement has become more crucial now than ever before. With a well-crafted tweet or Facebook post, you can raise awareness about AAUW issues and spotlight your efforts and honor Lilly Ledbetter’s legacy in the fight for equal pay.

Getting Started

  1. Use the right hashtags. Include relevant hashtags like #PaycheckFairnessAct, #EqualPay and #wagegap in all your social media posts for greater visibility. Take it a step further, target your hashtag to a particular issue to really connect with what is at stake (#genderequity, #COVID19, #raisethewage).
  2. Use photos. Tweets with photos perform five times better than those without, and good photos are priceless on all social media platforms. We encourage photos from your own life that are relevant and showcase your advocacy.
  3. Tag @AAUW! We look forward to sharing your content and recognizing your hard work. Make sure to follow AAUW on the following social platforms:
    • Facebook: AAUW and AAUW Action Fund
    • Twitter: @AAUW and @AAUWActionFund
    • Instagram: @AAUWnational


Sample Posts

  • Women and families can’t afford to wait for #equalpay. It’s time to pass the #PaycheckFairnessAct! @AAUW
  • The Lilly Ledbetter Fair Pay Act, critical as it is, is only one step on the path to ensuring women receive equal pay for equal work. We need the #PaycheckFairnessAct to complete the picture! @AAUW
  • The gender #wagegap is compounded by racism. We need laws to combat discriminatory pay practices to ensure that women of color are paid fairly for their work. Demand that Congress finally end #paydiscrimination and pass the #PaycheckFairnessAct now! @AAUW
  • The American people continue to struggle with #unemployment and access to #healthcare during the #COVID19 crisis, particularly women of color who are more likely to be #frontlineworkers—they deserve #equalpay now—pass the #PaycheckFairnessAct @AAUW


Talking Points

  • The gender pay gap refers to the fact that on average women working full time in the United States are paid just 82% of what men are paid, and the gap is even wider for many women of color.
  • Despite federal and state equal pay laws, gender and racial pay gaps persist, and earnings lost to these gaps are exacerbating the financial effects of COVID-19, falling particularly heavily on women of color and the families who depend on their income. The Paycheck Fairness Act would take meaningful steps to update and strengthen the Equal Pay Act of 1963 to help close the gender pay gap.
  • We need new tools to fight discriminatory pay practices, and we need effective incentives and assistance to help employers comply with the law. The Paycheck Fairness Act provides these tools by closing loopholes in the Equal Pay Act and putting new protections in place for the benefit of all American workers.
  • Women became half of the full-time labor force in our nation for the first time in the last decade, and three-quarters of moms are now in the labor force, more than half of whom are the primary breadwinners for their families. At the same time, women in this country lost more than 5 million jobs in 2020; women accounted for 100% of the jobs lost in December 2020.
  • Black women, Latinas, and other women of color are especially likely to be on the front lines of the crisis, risking their lives in jobs in health care, child care, and grocery stores; they are also being paid less than their male counterparts.
  • The gender pay gap exists for every age group, in nearly every profession, and widens over a woman’s lifetime. It even follows women into retirement, due to lower retirement savings and pension benefits.
    Lost earnings due the wage gap not only leave women without a financial cushion to weather the current crisis, but also make it harder for them to build wealth, contributing to racial and gender wealth gaps and creating barriers to families’ economic prosperity.
  • We cannot build back an economy that works for everyone without ensuring that all women can work with equality, safety, and dignity, starting with pay equity.
  • I/we urge all members of Congress to cosponsor and support the Paycheck Fairness Act. This critical legislation can help women, their families, and our overall economy rebound from the current crisis by guaranteeing equal pay for equal work.

Want to engage more?

Check out our full list of advocacy actions to ensure this is the year we pass the Paycheck Fairness Act.

Act Now

Take Action

There are lots of ways to get involved with AAUW’s work to advance gender equity. Together, we can make a difference in the lives of women and girls.