AAUW & The Coca-Cola Foundation

Learn to Negotiate — And Win

Throughout our 140-year history, AAUW has been working tirelessly to advance gender equity for women and girls through research, education and advocacy. Today, thanks to our partnership with The Coca-Cola Foundation, we are working to close the gender pay gap by teaching women to negotiate for pay and promotions with our Start Smart and Work Smart programs.

The Coca-Cola Foundation logo.

AAUW's Women's Economic Empowerment Initiative

With generous support from The Coca-Cola Foundation, AAUW’s Women’s Economic Empowerment Initiative is reaching the next generation of change agents to close the gender pay gap and leadership gap for women. Through this grant we can offer programming to selected campuses at no cost. AAUW’s cutting-edge programs have trained over 180,000 women across the U.S. through career tools and leadership training — improving their confidence, knowledge and skills to create pathways to future success.

AAUW is working with staff, faculty and alumni at Historically Black Colleges and Universities (HBCUs), Women’s Colleges and Minority-Serving Institutions to provide students with proven tools to build networks, raise awareness and bolster career opportunities.

We’re excited about this new partnership with AAUW and the opportunity to contribute to closing the gender pay gap. The impact this training will have on our students and alumni is invaluable.

— Howard University, Coca-Cola Foundation grant partner

Through nationwide programs and e-learning tools — such as our award-winning Work Smart Online salary negotiation course — AAUW’s participants join us in our campaign: Know Your Value — Get Paid.

The National Association of Colleges and Employers (NACE)’s online publication lists AAUW Start Smart salary negotiation workshops as one of the top recommendations for campuses to “raise awareness of the gender pay gap and empower women (and men) to stand up for fair pay.”

Two young Black women pose smiling with arms around each other in front of an AAUW Work Smart sign.

Women’s Economic Empowerment Program Core Career & Leadership Tools:

Get the Facts

The pay gap is real — and it disproportionately impacts women of color. Women encounter the pay gap as soon as they start their first job out of college, and the gap widens throughout their career and into retirement. Black women stand to lose more than $800,000 over a 40-year career! Get the facts on the gender pay gap.

In part because of the pay gap, paying off student debt is a challenge for a growing number of college graduates, especially women and students/graduates of color. Get the facts on student debt.

AAUW’s salary negotiation programs aim to combat the pay gap by providing women with the tools they need to get paid what they deserve.

What Students Say About AAUW Salary Negotiation Programs

“I was initially apprehensive about asking for more money, but knowing the skills I brought to the table helped me realize that I didn’t have to let anyone lowball my salary.” —High Point University Participant

“I did my research and knew what comparable companies offered for similar positions within my geographical area. Because I was prepared, I could confidently talk about my value-add to the team. As a result, I was able to get almost a 9% increase from the company’s initial offer.” —Davidson College Participant

“At first, I was offered an  8% increase over my current salary; however, I presented the employer with a counter offer, utilizing the techniques I learned during the workshop. By doing so, I was able to negotiate a 15% increase over my current salary. It was not the highest amount I’d hoped for, but it was the maximum the manager was able to offer for the position. I’m very happy with the outcome and looking forward to starting my new job.” —Vanderbilt University participant

“[This workshop] had a big impact in my life and made me feel empowered about my career and my value. Thank you for all you do and for helping other women like me who are navigating our career journey.” —University of Texas San Antonio participant

Current Campus Partners

Interested in partnering with AAUW to bring our programs to your campus? Contact us at salary@aauw.org.

Hispanic-Serving Institutions