Members Mobilize a Million Social Media Tool

Ready to mobilize a million? Help AAUW train 10 million women in salary negotiations by 2022 and to help us achieve pay equity by 2030. The best way to expand your reach is through social media! Check out how many users are on Twitter, Facebook and Instagram:

2 billion
number of monthly active Facebook users and
over 1 billion daily users

Facebook

33.6 million
number of monthly active
Twitter users and
100 million daily users

Twitter

77.6 million
number of
Instagram active users in the U.S. alone

Instagram

Get Started

Hashtags

With all these users at your reach, your affiliate can promote the Members Mobilize a Million challenge by sharing the new Work Smart Online tool on Facebook, Twitter and Instagram using hashtags.

A hashtag is a searchable keyword used on social media platforms. The use of a hashtag can organize your content and increase visibility to amplify your message.

Here are a few hashtags that will help you Mobilize a Million on social media:

  • #WorkSmart
  • #AAUWWorkSmart
  • #PayEquity
  • #EqualPay
  • #WomenNegotiateNow

In addition, make sure you’re sharing content from AAUW National’s Twitter, Facebook and Instagram accounts.

Still not sure what a hashtag is? Get a brief explanation of hashtags.

Ready-to-Use Social Media Graphics

These images can be used on flyers or uploaded to your Instagram, tweets or Facebook posts. Spread them far and wide!




Haven’t joined the social media community yet? Visit AAUW’s Social Media 101 and Social Media 201 to help you get started.

Join the Conversation

Sample Facebook Posts and Tweets

Use these sample posts on Facebook and Twitter to promote AAUW Work Smart Online.

Women are typically paid 80 percent of what men are paid. Use @AAUW’s online workshop to learn to successfully negotiate for fair pay.

Don’t leave money on the table! Use @AAUW‘s Work Smart Online workshop to learn how to successfully negotiate your salary and benefits package.

Graduating soon? Learn how to negotiate your first salary. Take @AAUW’s online salary negotiation workshop now at salary.aauw.org!

Looking for a new job or trying to get a promotion? Learn how to negotiate your salary first. Use AAUW’s Work Smart online for pro tips!

Looking for a new job or trying to get a promotion? Learn how to negotiate your salary first. Use AAUW’s Work Smart online for pro tips!

Women typically are paid 80 percent of what men are paid. Use @AAUW’s #WorkSmart online workshop to learn how to ask for more.

What should you be paid? Learn how to ask for a raise and negotiate your salary and benefits package using @AAUW’s #WorkSmart online workshop.

Applying for jobs? Be prepared! Take @AAUW’s #WorkSmart online workshop to learn how to negotiate your salary and benefits package.

Examples

PRO TIP: Use Twitter to reach out directly to relevant groups in your community such as career centers, student organizations, Greek life, and women’s studies or government and politics departments by tagging their Twitter handles in your tweets.

Get more help on how to post links on Twitter and Facebook.

Instagram

Copy the link https://salary.aauw.org/. Paste the link onto your profile’s bio or add the link to your Instagram story.

Need more info on how to add links to Instagram stories? Socialinsider has a brief guide.

 

How Did You Do?

Interested in looking at the performance of your posts?

  • twitter.com/(your account name) will allow you to see all of your tweets, your engagement rate, impressions, profile visits, mentions, and how many new followers you’ve gained.
  • Facebook Insights will allow you to see all of your posts, engagement rate, impressions, page likes, page views, and reach.
  • The Instagram app inside the insights tab you’ll be able to see your activity, content, and the audience of your page.

 

Just A Reminder…

Support AAUW’s economic security initiatives by also promoting Equal Pay Day and workshops in your community on social media.

And don’t forget to re-share/tweet any great news coverage on your branch, AAUW, or AAUW’s salary negotiation efforts!

 

 


Read AAUW’s
Strategic Plan

The goals and strategies reflect an integrated approach to fulfilling our mission, vision, and value promise.

Engage with
AAUW’ Strategic Plan

Join in the effort to reach our goal of training 10 million women in salary negotiation by 2022.

Register for
AAUW Work Smart Online

Encourage friends, family, coworkers, and neighbors to attend a salary negotiation workshop onlinr or in person.