Massachusetts College of Liberal Art’s Campus Action Project: IMPACT!
Massachusetts College of Liberal Arts, North Adams, MA
IMPACT! Empowering & Educating Communities to Advocate for Pay Equity
Massachusetts College of Liberal Arts used their Campus Action Project Grant to raise campus awareness about the gender wage gap and effects it has on college loan debt. Their team, consisting mainly of college students, implemented interactive workshops, presentations, and a campus-wide awareness campaign.
Massachusetts College of Liberal Arts’ CAP team enabled ten college students to extensively plan and organize the semester long initiative. In order to increase awareness on their campus, MCLA offered four workshops, panel discussions, and a pay equity interactive tabling. In addition, on Equal Pay Day students collected signatures in support of pay equity.
Downloadable materials include:
- Flyers posted around campus
- Equal Pay Day Pledge
- Press clippings
The students led a marketing campaign on their campus that included posters, flyers, table tents, and brochures, which were displayed throughout their campus. The CAP team also promoted and engaged in outreach through the campus newspaper, radio station, and website. The initiative received full support from the Office of the President, the Vice President of Student Affairs, members of the Division of Student Affairs, and other key figures of the campus.
One of the main components of the outreach was their Susan B. Anthony Women’s Leadership Series. It comprised of three experiences, a panel discussion and two interactive workshops. The panel discussion was held in conjunction with the AAUW Bennington (VT) Branch. The discussion highlighted wage discrimination stories and featured five prominent guest speakers. The leadership series also included a $tart $mart Salary Negotiation Workshop and a Savvy Socializing workshop on how to effectively network.
Not only did MCLA raise awareness on the campus about the gender wage gap, they also educated their surrounding communities. MCLA held two workshops with community organizations Girls Inc. and Youth Alive, to educate girls about negotiation and the gender pay gap. Participants were awarded either a Girls Scout patch or a certificate of completion along with an “I support Pay Equity” bracelet and copy of the AAUW guide A Simple Truth about the Gender Pay Gap (2013).