How to Celebrate College Graduates in Your Area
Commencement season is an exciting time! For many branches and Younger Women’s Task Force (YWTF) chapters, it’s the perfect recruitment opportunity. Use this guide to help plan programming in conjunction with your local colleges or universities.
Step 1: Build your list.
Create your list of students to whom you can reach out by locating your local college/university member schools and AAUW student organizations. You can also use the Member Services Database to collect the names of the student associates in your area. Contact local C/U representatives, women’s centers, and student leadership offices to identify students who should be contacted.
Step 2: Tailor what you do to your branch.
Recognizing college grads can be as easy as sending a congratulatory email. Start your message with words of encouragement and include information about AAUW, your branch, and the free membership available to recent graduates. Invite grads to reach out to a local AAUW branch or YWTF chapter wherever they begin their career.
Step 3: Take it to the next level!
Many branches celebrate students with an end-of-the-year event. It’s a busy time of year, but you can work with your campus contacts to identify an appropriate location, day, and time. Consider holding your event several weeks before the institution’s commencement to encourage attendance. Here are examples of events to consider:
- Offer scholarships to AAUW’s National Conference for College Women Student Leaders so graduating seniors start their leadership journey off on the right foot! Host an event to present the scholarship in person.
- Help graduating students avoid getting #DeeperinDebt by hosting an AAUW salary negotiation workshop. Allow time in the schedule to plug AAUW, your branch, and our mission.
Host a reception for graduating students. Inspire your attendees by inviting a successful career-driven community member to talk about her experiences and encourage students to persist in their career aspirations. If it’s for women in a specific field, invite a doctoral student in a related field or an AAUW fellow or grantee to speak at the event.
Step 4: Order AAUW graduation cords.
Step 5: Make it meaningful.
Highlight the accomplishments of the graduating students. You could
- share messages from faculty and administrators about the students,
- ask event speakers to share words of encouragement,
- print a brief program book featuring each student at an event,
- ask graduates to share their favorite college experience or proudest moment at the event, or
- highlight how AAUW can be a lasting part of their lives.
Step 6: Use available resources.
These AAUW resources can help make your efforts shine:
- Share this resource so students can read all of the ways they can stay involved with AAUW.
- Give the grads a free, one-year AAUW membership through the Give a Grad a Gift program.
- Play or share an AAUW video. Videos such as “The Power of Membership” are perfect for promoting AAUW. You can find additional videos on our website.
Have questions or additional ideas for recognizing your local graduates? Email firstname.lastname@example.org.
Recruiting should never be uncomfortable. Learn how to focus on getting to know potential new members so that you can invite them to participate in a meaningful way.
Connecting with local colleges and universities is a great way for branches and states to raise visibility and recruit new members.
Current AAUW members can give unlimited FREE national memberships to college graduates who earned their degrees within the last two years.