AAUW Campus Action Projects, Sponsored by Pantene

Ever find yourself apologizing for asking a question, giving your opinion, or something else you really shouldn’t have to say you’re sorry for? You’re not alone. Every day, women deal with stereotypes and biases that put us in endless double-binds when we express ourselves: Negotiate for yourself, but don’t be too aggressive. Be confident, but don’t be full of yourself. Be a leader, but don’t be bossy. No wonder we feel like we need to apologize for every little thing.

But this fall, AAUW, with support from Pantene, will empower students all over the country to stand up to gender stereotypes and biases. College women are ready to put an end to the tired, harmful, and untrue notions that hold back their ambitions. Sorry, not sorry. We’re ready to shine strong.

How the Projects Work

The Campus Action Projects will give women on up to 12 campuses the opportunity to put their ideas into action to encourage and empower other students to put an end to the cultural barriers women still face. The application and instructions for the grants are open through October 6, 2014.


Watch video on YouTube.

About the Pantene Shine Strong Campaign

Pantene Pro-V LogoPantene sparked thousands of conversations and debates across the globe in homes, the workplace, communities, and classrooms in late 2013 with the release of their “Labels” viral video, which focused on the labels that are holding women back. Because of the positive response Pantene received for raising awareness about the unconscious behaviors that are holding women back, the brand decided to broaden the reach of this message. So in June 2014, Pantene announced the global Shine Strong campaign and a new, global Shine Strong Fund. The mission of the Shine Strong Fund is to educate and enable women to overcome bias and/or societal expectations so they can reach their full potential, as well as to celebrate the many strong women in the world who exemplify the essence of Shine Strong. In the United States, Pantene’s Shine Strong Fund kicked off with a collaboration with the American Association of University Women (AAUW).

Past Projects

Read about projects that focused on

Women’s issues in community colleges,
from child care access to science and math opportunities to transferring to a university
The gender pay gap
that women face just
one year out of college
Sexual harassment
in middle and high schools

Science, technology, engineering, and math
literacy, department culture,
and mentoring (2010)
Science, technology, engineering, and math
literacy, department culture,
and mentoring (2009)