Recruitment and Retention

Find resources to spread the word about AAUW membership and to make renewing an easy decision for your members.
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How to Build Your Branch’s Online Presence

AAUW Site Resources delivers low-cost, dynamic, professional websites for branches and states. Through an easy-to-use platform, Site Resources offers low-maintenance, user-friendly, and customizable tools to maximize membership communication, retention, recruitment, and fundraising efforts. Please visit to learn more. Read more »

Diversity and Inclusion Tool Kit

Diversity and Inclusion Tool Kit

This tool kit provides in-depth resources for you to help your branch become more diverse and inclusive. Whether you are a diversity officer, president, program vice president, membership vice president, or another leader, you will find sections of this tool kit directly applicable to your work. Read more »

Leadership Redefined: Life Lessons from the 2015 Women of Distinction

WOD-105Leaders aren’t born; they’re made. Watch today’s women of distinction inspire tomorrow’s women leaders at the National Conference for College Women Student Leaders (NCCWSL), America’s premier college women’s leadership conference. This video contains highlights from the always-inspiring Women of Distinction ceremony.

Video length: 00:01:30

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Activities for Engaging Your Members in Conversations about Diversity and Inclusion

These activities will help you celebrate the diversity of your members, as well as engage in deeper conversations on power and privilege. Read more »

Community Engagement: Collaborating with Diverse Organizations

Collaborating with diverse organizations in your community can help you increase your AAUW impact and recruit new members. Work with diverse organizations to hold programs that elevate the voices of diverse communities on important AAUW issues. Doing so can also help you connect with new people who may be interested in becoming members of your branch. Read more »

Diversity Planning and Structure: How to Create a Diversity and Inclusion Plan

The step-by-step activity instructions take you through an easy process for creating a diversity and inclusion plan as a branch in just two hours. Read more »

Creating Welcoming and Inclusive Organizations

It is not uncommon to recruit new members only to see them not return after the first or second event. This problem can be a symptom of an organizational culture that does not feel welcoming or inclusive to new people, especially those who have identities that are different from the majority of members. This section gives you an overview of what being an inclusive branch means and steps your branch can take. Read more »

  |   , ,   |   November 02, 2015

How to Use the Relational Recruitment Method to Grow Your Branch

Recruiting doesn’t have to be uncomfortable. This resource will show you how to focus on getting to know the person and what she wants so that you can invite her to participate in a way that is meaningful to her. Read more »

A Member’s Guide to AAUW Programs, Issues, and More

When a new member joins AAUW, they receive a copy of A Member’s Guide to AAUW. Learn how to use the guide to discuss different aspects of AAUW’s work with prospective, new, and returning members alike. Read more »

  |   ,   |   October 20, 2015

AAUW Diversity Policy

In principle and in practice, AAUW values and seeks a diverse membership. There shall be no barriers to full participation in this organization on the basis of gender, race, creed, age, sexual orientation, national origin, disability, or class. Read more »