Marketing

Use these resources to bring awareness to AAUW membership and promote your programs and events.

Your Every Question Answered: Advocacy How-to Guides

Find a complete set of resources to guide you in advocating for women and girls through a variety of tactics and actions. Read more »

Programs in a Box Directory

AAUW’s online Programs in a Box (PIAB) help members consider and choose program activities for their branches. Each Program in a Box outlines an activity that could be chosen for […] Read more »

marketing

10 Leader Essentials in Marketing and Visibility

Do you know how your branch “brand” is known in your community? Use these ten Leader Essentials to consistently communicate your brand. Read more »

social media

A Social Media Handbook for AAUW Branches

This guide is meant as Social Media 101; it explains the basics, makes a case for why your AAUW branch should use social media, and then discusses how to get started. Read more »

How to Place an AAUW Video on Your Branch or State Website

How to embed an AAUW YouTube video onto your website in five easy steps. Read more »

  |   ,   |   June 27, 2014
AAUW national staff assist members during the 2013 National Convention.

How to Table with a Video

Follow these five steps to increase visibility for AAUW and spread the word about AAUW’s work. Read more »

Photo courtesy of Azlan DuPree

How to Use Images to Market Your Branch

Images typically get more attention than text does on web pages, and they garner more engagement on social media. In the online world, where people scan more than they read, images can stop people in their tracks and help tell your story when words don’t. Read more »

  |     |   May 19, 2014

The Power of Membership Recruitment Video

As an AAUW member, you already know how AAUW opens the doors of opportunity to women and girls through our programs, research, and advocacy. But now you can show the world! We’re proud to introduce our fabulous new recruitment video!

Video length: 00:00:31

Read more »

The Simple Truth about the Gender Pay Gap In The News

Here are highlights from the media coverage of the AAUW research report The Simple Truth about the Gender Pay Gap. Read more »

  |   , ,   |   March 10, 2014

AAUW Outlook Archive

Enjoy reading past issues of AAUW Outlook downloadable as PDF documents. Read more »