$tart $mart Step-by-Step Guide to Recruiting Campuses

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How to Start

Once you have been trained as a facilitator, you are ready to recruit campuses and plan $tart $mart salary negotiation workshops. Once you have recruited a campus, WAGE Project staff will finalize negotiations for the workshop. Before you make any contacts on a campus, carefully reread your $tart $mart Facilitator training guide and notebook to familiarize yourself with the materials. Be prepared to discuss the wage gap, the workshop, and why attendance is so critical for women who are about to graduate from college.

If you did not attend a facilitator training, review all $tart $mart Program in a Box materials and contact $tart $mart Program Manager Dorrie Sieburg at dorriesieburg@gmail.com for information and guidance about how to start the recruitment process.

The key to securing sites for workshops is to fully understand the significance of the $tart $mart material and be able to articulate that information to your contacts on a college or university campus. Be clear that this is a workshop and that it is about salary negotiation and not about résumé writing or job interviewing skills. WAGE has not found a single campus that offers this kind of workshop or anything close to it. Please contact WAGE if you need promotional pieces.

When to Start

Spring and fall are ideal times to host a $tart $mart salary negotiation workshop on a campus, and the following time line will help you navigate the planning process. This time line is designed to serve as a rough guideline and can be adjusted based on your personal experience with an individual campus. To plan a fall workshop, make contact with the campus during the preceding spring term or over the summer.

To plan a spring workshop, start working with a campus in the fall. The sooner you initiate this discussion, the more likely it is that the workshop will be included in the school’s budget and on the campus calendar.

10 Steps to Recruit a Campus

Step One

Make a list of all colleges and universities in your area, particularly the ones where you have the strongest contacts or the ones that are AAUW college/university partner members. Check the AAUW online directory for names and contact information for C/U institutions.

Step Two

Make a list of any potential contacts on each campus. Be sure to include the following:

  • List any personal contacts whom you know on the college campus, including staff or faculty.
  • If the institution is an AAUW college/university partner member, include all C/U representatives. You
    can find member institutions in the AAUW online program directory. If the school is a C/U member,
    e-mail connect@aauw.org or call 800/326-2289 to get the name and contact information of the campus
    representative, who should serve as your fi rst point of contact.
  • Include any representatives from women’s resource centers, women’s leadership centers, student
    affairs departments, student life centers, and career centers.
  • Check with the WAGE Project to see if they have contacts or suggestions for the campus.

Step Three

E-mail or call each of the contacts on your list to set up a meeting to discuss the benefits of having a $tart $mart salary negotiation workshop on campus. Become conversant on the issue of pay equity by reviewing AAUW and WAGE materials, and then personalize what you’ve read. Put salient points into your own words. Be prepared to answer questions such as

  • Why should the campus sponsor this program?
  • How will it help students who attend?
  • What will participants learn?
  • How is $tart $mart different from what campuses already offer?
  • How is the program presented?
  • What are the costs of the workshop, and who may be able to cover the costs?

Step Four

Before each scheduled meeting, send a copy of the $tart $mart campus negotiation flyer and information sheet to each contact, and review all of the $tart $mart materials and talking points.

Step Five

Bring the information sheet, flyer, and a list of $tart $mart campus workshop locations to the meeting.

Step Six

During the meeting, ask the contact if she or he can recommend any other departments on campus that should be involved in the $tart $mart salary negotiation workshop, and follow up with those departments. Note: On many campuses, you may need to coordinate with several departments that are interested in supporting this workshop. Once a campus has committed to presenting a $tart $mart workshop, select one person who will be your campus contact. Be prepared to communicate regularly with contacts from all departments once they are committed to move into the planning phase, but do this through your campus contact.

Step Seven

Answer any questions or concerns that the campus contact has, and be sure to refer to opportunities for co-sponsorship and cross collaboration that may help minimize the costs of the workshop. If the campus contact would like to review materials from past $tart $mart workshops or needs more information, contact Dorrie Sieburg at dorriesieburg@gmail.com to arrange a conference call with the campus contact, you, and a WAGE representative.

Step Eight

After the meeting, send a thank-you note to the campus contact, and request feedback from her or him by a specific date. Also, send a similarly worded post-meeting e-mail to all other contacts so that they can forward your information and engage others on campus. Follow up with a phone call if the contact has not responded by your deadline for feedback.

Step Nine

If the campus contact is interested in hosting the workshop, contact Dorrie Sieburg at dorriesieburg@gmail.com.  She will send the $tart $mart commitment paperwork to the school and get all billing information.

Step Ten

Once a date and time are set for the workshop and a commitment form is signed, contact Dorrie Sieburg at dorriesieburg@gmail.com. WAGE will then set up a conference call to review the workshop agenda
and next steps with all involved parties.

Tips for Defraying Costs

If a college or university is concerned about the cost of the workshop, suggest that the cost can be divided among several campus organizations. You can also suggest that they look for community businesses or organizations that might sponsor the event.

For example, in Maine, one committed individual was so passionate about wage equity that she underwrote all the pilot workshops. In New York, an AAUW branch paid for several workshops. In Rhode Island, a women’s center funded a workshop. The Wyoming Women’s Foundation underwrote travel and other accommodations to bring the $tart $mart workshops to Wyoming’s campuses twice. The Maine Women’s Fund supported workshops and facilitator trainings on all public campuses statewide. Organizers can also seek grant funds to cover costs.

Point out to the workshop sponsor that the $650 fee is very affordable, especially when the sponsor considers that if 40 students attend the workshop, the sponsor’s investment in helping students to negotiate starting salaries they deserve is just $16 per student. Plus, if the school offers the workshop again that semester to another 40 students, the sponsor’s investment in a crucial program is only $8.75 per student. Keep in mind that $650 pays for three hours with a trained facilitator and the preparation of the materials and scripts.

AAUW and WAGE depend on the energy and efforts of volunteers like you to identify locations for $tart $mart salary negotiation workshops. It is critical that young women from college campuses throughout the country who are about to enter the workforce understand wage inequities and how to alleviate them. We thank you in advance for your support!

Learn more about how to bring the $tart $mart workshop to a campus near you