Shape The Future Membership Campaign
The Shape the Future membership campaign is a recruitment tool for current members to offer a discounted rate to prospective members. With this campaign, new members and students can take 50 percent off the national dues rate when they join on the spot during an AAUW public event. Branches also earn one free national membership to give away for every two newly recruited members, with a maximum of five free memberships annually.
How to Use the Shape the Future Campaign
Hold a program or tabling event that is open to the public, appealing to people in your community, accessible to all, and mission based. (People of all ages say the number one reason they join AAUW is our mission.)
You can co-sponsor events with local community colleges or colleges/universities, campus women’s groups, and community organizations such as the Girl Scouts, the YWCA, and professional women’s associations. Spotlight local issues that will allow you to collaborate with other groups, especially those with different membership bases.
You can also get a booth or table at a local event that you know attracts a large audience of women who would find AAUW appealing. At your event, have an AAUW table with membership brochures, and offer the discounted membership rate to attendees.
Ask visitors to complete the guest/referral sheet (find that in the brochure, which you can download below). Encourage them to join on the spot to receive 50 percent off their national dues. Remember: AAUW national dues are tax deductible! Regular AAUW national dues are $49, of which $46 is tax deductible; $3 of the national dues payment is not tax deductible because it will support the AAUW Action Fund’s section 501(c)(4) Lobby Corps and election-related activities. Discounted dues through Shape the Future are only $24.50.
Give the membership dues collected at the event to your branch finance officer along with the guest/referral list. The finance officer can then attach these forms for submission to the state and the national office. Membership dues should be submitted to the state and national offices within 30 days of the event.
The top branch and state recruiters in two categories will get special recognition: the highest overall percentage growth and the highest overall numeric growth in new members as of the annual February 1 count. All individuals who recruit five or more new members will receive special lapel pins just for top recruiters.
Sign up for the Membership Matters e-newsletter for Shape the Future campaign recruitment success stories and the chance to be featured!Download a brochure
Who Is Eligible for Membership?
- Graduates holding an associate (or equivalent) degree or higher from a regionally accredited institution and are entirely new to AAUW (new members)
- Undergraduate students (may also join as student affiliates through this campaign)
- Someone who rejoins after two or more years of nonmembership (a lapsed member)
- Someone who is not currently a national member of AAUW (if they join your branch, they are transferring)
How Do We Redeem Our Free Memberships?
Within 30 days of submitting your new member dues to the national office, check out the Monthly Status Report to see how many free memberships your branch has earned and to redeem them.
- Free memberships earned by the branch can be given to a new member prospect, renewing member, or lapsed member.
- Free memberships must be used within the fiscal year in which they are earned (by June 30). After March 15, branches should focus on the next fiscal year for membership recruitment.
Combine Shape the Future with the half-year dues program. From January 1 to March 15, take an additional 50 percent off so that each new member joins for $12.25. Student affiliate dues are $8.50 through Shape the Future and only $4.25 with the additional discount — and they’re tax deductible!
As an AAUW member, you already know how AAUW opens the doors of opportunity to women and girls through our programs, research, and advocacy. But now you can show the world! We’re proud to introduce our fabulous recruitment video!
Recruiting doesn’t have to be uncomfortable. This resource will show you how to focus on getting to know the person and what she wants so that you can invite her to participate in a way that is meaningful to her.
The AAUW join brochure outlines the opportunities provided by AAUW to its individual members to empower themselves and other women.