Fight Stereotypes on Your Campus: Apply for an AAUW Campus Action Project Grant, Sponsored by Pantene
AAUW is ready to empower students across the United States to stand up to gender stereotypes and biases. The 2014–15 AAUW Campus Action Project (CAP) grants, sponsored by Pantene, will give students on up to 12 campuses the opportunity to put their ideas into action and put an end to tired, old biases and stereotypes.
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Please read the detailed instructions below before filling out this application.
Background — Why Stereotypes and Bias?
What are stereotypes and biases?
A “stereotype” is a cognitive shortcut — that is, stereotypes allow your brain to make snap judgments based on immediately visible characteristics such as gender, race, or age. Your brain is hardwired to make these calls. The problem comes with how we apply those stereotypes, which can lead to “bias.” Bias is a belief that stereotypes are true. For example, the stereotype that girls are bad at math can lead someone to believe that there’s some innate difference between men and women that leads to this discrepancy.
Biases arise from repeated exposure to stereotypes, which can lead to semipermanent belief. Even among individuals who actively reject these stereotypes, implicit — or unconscious — bias is common. Bias can affect individuals’ attitudes toward themselves and others.
Despite girls and women being just as capable when it comes to something like math, we live in a culture that bombards us with the notion that math is hard and that girls and women don’t need to worry their pretty little heads about it. And the well-documented “stereotype threat” means that when you hear that you aren’t supposed to be good at something, you underperform, often unconsciously.
All of AAUW’s research reports are good resources for learning about the real-life effects of biases and stereotypes. For example, AAUW’s landmark report How Schools Shortchange Girls found that education itself helped diminish the power of stereotypes. Why So Few? Women in Science, Technology, Engineering, and Mathematics showed that any time students were told that men were better than women at a certain skill, the men outperformed the women on a subsequent test of that skill. But when test takers were told that men and women performed equally well in that skill, the test results evened out. In some cases, the women even outperformed the men. The AAUW research reports Graduating to a Pay Gap and Women in Community Colleges: Access to Success address how gender bias and stereotypes affect women’s educational opportunities and their salaries.
Why should we care about stereotypes and biases?
Stereotypes and biases unfairly and sometimes unintentionally keep qualified, capable people out of jobs or positions of power. Men are the bosses, while women are just bossy, not up to the challenge, or busy taking care of the kids and wouldn’t want the additional responsibility. These ideas keep real people disempowered.
What can we do about it?
The good news about stereotypes and biases is that we can change them, both in ourselves and in others. Sometimes, challenging a stereotype warrants research in and of itself. Stereotypes about mothers are a good example, as women are assumed to be potentially mothers, and most do have kids at some point in their careers. AAUW’s Tenure Denied: Cases of Sex Discrimination in Academia identified stereotypes about mothers, specifically that they were not as committed to their careers. This stereotype proved damaging to all women workers. Debunking widely held stereotypes can diminish their impact. Your project should be designed to make an impact on your campus.
- Applicants must be affiliated with accredited, degree-granting institutions in the United States. Priority consideration is given to AAUW college/university partner member institutions. Learn about the benefits of becoming a C/U partner member, including free e-memberships for all undergraduate students, on our website.
- The CAP team must be composed of at least two undergraduate students and a campus professional as the project adviser. Additional campus professionals, graduate students, and undergraduate students are encouraged to join the team.
- The project adviser must be a campus faculty member or staff professional who will assume programmatic and fiscal responsibility for the project.
- An AAUW state organization or branch representative must serve as a community liaison to the CAP team. Find and contact a branch near you.
- The project must be completed by the end of May 2015.
- Former CAP grantees may apply.
How to Fill Out Your Application
- Adhere to the specified word limit for each section.
- Submit the application electronically to firstname.lastname@example.org by 11:59 p.m. EDT on Monday, October 6, 2014. All application materials must be received at that time in order to be considered. Applicants will be notified of the grant award decisions by November 24, 2014.
Section I — Your CAP Team
- The project student leader will be the primary student contact for your student-driven project. Teams must include at least two undergraduate students but can also include additional undergraduate and graduate students.
- The project adviser will be the contact person for award notification, reporting, publicity, and other grant-related activities. We strongly advise listing an additional project adviser who can assume leadership of the project should the primary project adviser be unable to continue.
- Some colleges and universities require external grant funds to be administered by a central office. Please check with the appropriate office on your campus to learn about your school’s policy before submitting this application. If no alternative campus contact is designated on the application, grant funds will be made payable to the campus and disbursed to the primary project adviser.
- List all student participants and their contact information. Demographic background is optional but preferred.
- Provide information about your institution. AAUW college/university partner members receive special consideration in the selection process.
Section II — Project Description
All projects should be closely related to the topic of gender biases and stereotypes. Team goals should include raising awareness and taking action on campus. The use of social media and the creation of an online presence or online materials are encouraged whenever possible to help increase the reach of the project.
You may use the following project suggestions to guide your proposals. However, teams should propose creative approaches and should not be limited by the ideas listed below. Consider collaborating with groups on campus, including academic departments, faculty, and student services offices.
- Survey your campus. Survey your campus to study implicit bias among your peers, faculty, and staff. You can use implicit bias test like this one or work with a faculty adviser to modify your own. Analyze the results and share your analysis with a wider campus audience.
- Start a speakers’ series. Bring speakers to your campus to address specific stereotypes and biases that are problematic for students at your school. Find role models who have fought stereotypes and ask them to share their stories.
- Create a visual campaign. Create a video or poster series to highlight what stereotypes and biases are and how students can combat them. Raise awareness about this existing problem throughout your campus.
- Form discussion groups. Talk about it! What would you say among a group of college students about stereotypes and biases? Can your campus benefit from talking through the issue and crafting next steps for making your school a more supportive space? Develop a project that allows space for discussion and dialogue.
If these suggestions do not fit your campus needs, create a project of your own that addresses this year’s topic.
Section III — AAUW Liaison
Your team must identify an AAUW state or branch representative to serve as a community liaison. This person’s involvement could include attending team meetings, reviewing plans or preliminary reports of project activities, providing AAUW materials for distribution at meetings or events, or assisting with the implementation of the project. Find and contact an AAUW branch near you.
If you are having trouble identifying a liaison, please let AAUW staff know prior to submitting your application. Assistance will be available, especially if your team is selected.
Section IV — Budget
Your application must include an itemized budget for the project and a brief budget narrative.
Funds are available for, but not limited to, the following project-related expense categories:
- Postage, shipping, or courier service
- Photocopying or duplicating
- Office supplies
- Audiovisual materials
- Project-related telephone costs
- Transportation and professional fees or honoraria for speakers (should be no more than half of grant request)
- Meals, food, or beverages for project-related activities
- Advertising, publicity, or graphic design
- Equipment purchases
- Temporary, hourly clerical help
- Field trips or travel for project participants
Funds cannot be used for
- Salaries or stipends for project directors, students, or other participants
- Higher education scholarships for students or participants
- Building funds, construction, or renovations
- Travel expenses for activities not within the scope of the project
- Overhead or general operating expenses for any organization
- Personal expenses, shelter, life insurance, or medical/health insurance
- Previous expenditures, deficits, or loans
- Creating or providing grants to other organizations
- Copyright or attorney fees
- Fundraising activities
- Conference fees or costs
- Religious purposes
How We’ll Select the Grantees
- Relevance. The project goals are aligned with the topic and recommendations outlined in these instructions.
- Project description.The goals, project activities, and anticipated outcomes of the project are stated clearly. The target audience is identified, and the project provides opportunities for student leadership development.
- Feasibility. The project time line is realistic, and the team has the capacity to complete the project within the specified time frame. The desired outcomes and goals are reasonable given the scope of the project.
- Impact. The project has the potential to engage members of the target audiences and the wider community. The proposal includes a plan to measure or record outcomes.
- Outreach. The project will be actively promoted on campus and in the local community. The proposal includes a role for the AAUW liaison.
- Diversity. The project includes and will reach a diverse group of students. AAUW also aims to have geographic diversity and diversity of school type in the selected teams.
- Budget. The budget request is closely aligned to project activities, and there is a reasonable and logical justification for each item of the budget. Matching funds and in-kind contributions demonstrate project support (though extra funds are not required).
Special consideration will be given to teams from institutions that are AAUW college/university partner members.
Requirements and Details about Your Grant
- All grant recipients are required to sign a contract and complete additional documentation to accept the award.
- The project activity must take place between January and May 2015.
- The primary project leader must participate in monthly conference calls with AAUW staff between January and May 2015. A call schedule is set up to accommodate participant schedules as much as possible. Project leaders also may schedule individual calls with AAUW staff. Additional members of the team may participate.
- At least one student leader from each team must attend student calls, which will take place at least twice during the semester.
- At least one representative from each team must attend the National Conference for College Women Student Leaders (May 28–30, 2015) in College Park, Maryland, to present on the team’s project. AAUW will cover travel and conference costs for one representative. Please choose a student team member as the representative who will attend NCCWSL. Teams work with AAUW staff to coordinate attendance at the conference. Your representative will participate in a presentation planning conference call at least one month before the conference.
- AAUW and the Pantene Shine Strong Campaign must be prominently acknowledged in all publications, videos, and other products funded or partially funded through this award.
- All teams grant AAUW and Pantene access to quotes, images, and other project documents for promotional and social media purposes.
Each CAP team receives a grant of $1,000–5,000.
- The grant is payable by AAUW to the participating campus and mailed to the project adviser (unless otherwise indicated) in two payments.
- CAP teams receive the first half of the funds in December 2014 after AAUW receives the signed contract.
- CAP teams receive the second half of the funds once they submit a preliminary report in March 2015.
- Receipts and any unspent funds must be returned in June 2015.
Your Time Line
- In the planning stage (September–October 2014), the CAP team creates an action plan and develops a project proposal that includes goals, a time line, tasks, a target audience, and evaluation strategies.
- In the review stage (October–November 2014), the teams check in on the submitted time line with involved stakeholders to ensure that the project is ready to continue once grant notifications are delivered. This helps teams work in a seamless way during the grant cycle.
- In the implementation stage (December 2014–May 2015), the team concentrates on the coordination of project tasks, develops mechanisms to monitor progress, and prepares to make adjustments or seize emerging opportunities as the project unfolds.
- In the evaluation stage, which may be ongoing depending on the project, the team assesses the program’s impact from the team’s perspective, individually and as a group, on those involved in the project — such as co-sponsors or the school — and on participants and beneficiaries.
The following is an outline of major project dates, deadlines, events, and activities. Exact dates for conference calls are established after the team selection process concludes.
|Monday, October 6, 2014||Proposals due by 11:59 p.m. EDT. Please submit your proposal to email@example.com.|
|Monday, November 24, 2014||Applicants notified of award decisions by e-mail|
|Wednesday, December 10, 2014||Signed contracts due to AAUW by fax or e-mail. After receiving the signed contract, AAUW disburses half the funds.|
|November–December 2014||Individual CAP teams should meet regularly to plan their projects.|
|January–May 2015||CAP teams carry out their projects. All projects must be completed by May 2015.|
|January–May 2015||Monthly conference calls with AAUW staff and all CAP teams|
|March 2015||CAP teams submit preliminary reports. AAUW mails final funds approximately two weeks after receiving the preliminary report.|
|April–May 2015||One student representative from each CAP team is expected to present on the team’s project at the National Conference for College Women Student Leaders. That representative is expected to participate in at least one preparation conference call.|
|May 28–30, 2015||A CAP team representative presents on the team’s project at the National Conference for College Women Student Leaders in College Park, Maryland.|
|Wednesday, June 18, 2015||CAP teams submit final reports, evaluation materials, and portfolios to AAUW. Final budget and receipts are also due at this time.|
In the late 1800s, 17 women college graduates gathered to discuss the lack of opportunities available to them. They decided to join together to help other women attend college and to assist those who had already graduated. Today, our work in education continues, but we also advocate for equality beyond classrooms — in boardrooms and courtrooms, on Capitol Hill, at home, and around the world. When women change, the world changes — economically, educationally, and politically. At AAUW, we see our work as the catalyst for that change.
About the Pantene Shine Strong Campaign
Pantene sparked thousands of conversations and debates across the globe in homes, the workplace, communities, and classrooms in late 2013 with the release of their “Labels” viral video, which focused on the labels that are holding women back. Because of the positive response Pantene received for raising awareness about the unconscious behaviors that are holding women back, the brand decided to broaden the reach of this message. So in June 2014, Pantene announced the global Shine Strong campaign and a new, global Shine Strong Fund. The mission of the Shine Strong Fund is to educate and enable women to overcome bias and/or societal expectations so they can reach their full potential, as well as to celebrate the many strong women in the world who exemplify the essence of Shine Strong. In the United States, Pantene’s Shine Strong Fund kicked off with a collaboration with AAUW.
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