AAUW’s Award-Winning Creative Collaborators
AAUW’s collaborations with major advertising and creative firms don’t just win awards. These passion projects also help us change the conversation and expand our leadership and advocacy work for women and girls. From the halls of power to social media to the nightly news, together we’ve made a difference. Here are some recent examples.
Want to collaborate on a project with AAUW? Contact AAUW Media & Public Relations Senior Manager Lisa Goodnight firstname.lastname@example.org.
Rethink Canada and Wongdoody: #TheReal10
Video credit: Wongdoody
What does the gap look like for you? Find out and share at TheReal10.org.
Inspired by our #TheNew10 video, award-winning ad agency Wongdoody took the concept to the next level. TheReal10.org personalizes the pay gap by letting users literally put a face on it, share the image to social media, and encourage their friends and followers to do the same. Hundreds of people created their (not quite) $10 bills, and press picked it up: Mashable, Adweek, Bustle, and the Clio Awards, to name a few.
Wongdoody and Rethink collected awards for their AAUW campaigns from the One Show, D&AD, and Marketing magazine, as well as being short-listed for multiple prestigious Cannes Lions awards.
Young & Rubicam: Bad News about the Gender Pay Gap
As Patricia Arquette’s Oscar acceptance speech and Jennifer Lawrence’s Lenny Letter essay piqued new interest in this critical topic, Young and Rubicam’s Miami and Puerto Rico offices reached out to AAUW to add another angle to this critical issue.
The resulting “Bad News about the Gender Pay Gap” public service announcement at first looks just like any other breaking news segment— until the male co-anchor leaves his desk just as his female colleague begins reporting on the gender pay gap. The campaign came full circle as AAUW premiered the new PSA at our 2016 Equal Pay Day block party featuring Patricia Arquette.
Just as AAUW and Y&R are beginning to roll this new PSA out across the country in advance of the fall 2016 elections, both the video and a related radio spot were short-listed for the prestigious 2016 Cannes Lion Awards.
Your great idea could be our next award-winning campaign.
We’re ready to build on this record of award-winning passion projects and public awareness campaigns. To learn how to collaborate with AAUW on a passion project that will bring your creative firm the recognition it deserves and change the conversation on women and girls, contact AAUW’s Public Relations Manager Ryan Burwinkel at email@example.com.