AAUW’s Award-Winning Creative Collaborators

AAUW’s collaborations with major advertising and creative firms don’t just win awards. These passion projects also help us change the conversation and expand our leadership and advocacy work for women and girls. From the halls of power to social media to the nightly news, together we’ve made a difference. Here are some recent examples.

Want to collaborate on a project with AAUW? Contact AAUW Public Relations Manager Ryan Burwinkel at burwinkelr@aauw.org.

Rethink Canada and Wongdoody: #TheReal10

Video credit: Wongdoody

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2016 One Show Silver Pencil Award Winner

Gold M

2016 Marketing Magazine Awards Gold M Winner

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2016 D&AD Graphite Pencil Awards Winner: Creativity for Good (White Pencil), Advertising and Marketing Communications — Not for Profit

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Short list: 2016 Cannes Lions — PR and Advertising (Public Affairs and Lobbying), Promo and Activation (Public Sector and Awareness Messages), and Direct (Use of Social Platforms)

In July 2015, U.S. Treasury Secretary Jack Lew’s announcement that a woman would replace Alexander Hamilton on the redesigned $10 bill created a flurry of public conversation and engagement. Rethink Canada’s Toronto office leapt into action, reaching out to AAUW to collaborate on a video that illustrates the costs of the gender pay gap in clear terms. The video quickly spread across social media and was shared by multiple members of U.S. Congress, enhancing AAUW’s front-line efforts in the fight for fair pay. (As of April 2016, the Treasury plans to feature Harriet Tubman on the $20 bill and a group of suffrage movement leaders on the $10 bill.)

AAUW CEO Linda Hallman (left) presents U.S. Treasurer Rosie Rios with the artwork that inspired #TheReal10 campaign at our exclusive, closed-door meeting.

What does the gap look like for you? Find out and share at TheReal10.org.

Inspired by our #TheNew10 video, award-winning ad agency Wongdoody took the concept to the next level. TheReal10.org personalizes the pay gap by letting users literally put a face on it, share the image to social media, and encourage their friends and followers to do the same. Hundreds of people created their (not quite) $10 bills, and press picked it up: Mashable, Adweek, Bustle, and the Clio Awards, to name a few.

Wongdoody and Rethink collected awards for their AAUW campaigns from the One Show, D&AD, and Marketing magazine, as well as being short-listed for multiple prestigious Cannes Lions awards.

Young & Rubicam: Bad News about the Gender Pay Gap

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Short list: 2016 Cannes Lions — Film (Public Sector and Awareness Messages), Radio (Public Sector and Awareness Messages), and Direct (Use of Social Media Platforms)

 

As Patricia Arquette’s Oscar acceptance speech and Jennifer Lawrence’s Lenny Letter essay piqued new interest in this critical topic, Young and Rubicam’s Miami and Puerto Rico offices reached out to AAUW to add another angle to this critical issue.

The resulting “Bad News about the Gender Pay Gap” public service announcement at first looks just like any other breaking news segment— until the male co-anchor leaves his desk just as his female colleague begins reporting on the gender pay gap. The campaign came full circle as AAUW premiered the new PSA at our 2016 Equal Pay Day block party featuring Patricia Arquette.

AAUW CEO Linda Hallman (right) with actress and activist Patricia Arquette at AAUW’s 2016 Equal Pay Day event.

AAUW CEO Linda Hallman (right) with actress and activist Patricia Arquette at AAUW’s 2016 Equal Pay Day event.

Just as AAUW and Y&R are beginning to roll this new PSA out across the country in advance of the fall 2016 elections, both the video and a related radio spot were short-listed for the prestigious 2016 Cannes Lion Awards.

Your great idea could be our next award-winning campaign.

We’re ready to build on this record of award-winning passion projects and public awareness campaigns. To learn how to collaborate with AAUW on a passion project that will bring your creative firm the recognition it deserves and change the conversation on women and girls, contact AAUW’s Public Relations Manager Ryan Burwinkel at burwinkelr@aauw.org.