Overview of the position: Gain visibility for AAUW mission and programs in your branch and community. 

Overall responsibilities:

• Evaluate previous branch communications efforts and assess current needs.

• Develop a communications action plan with specific and measurable goals and objectives. 

• Recruit a branch communications team. Assign different members to handle media relations, newsletter development and distribution, and website creation and maintenance.

• Work with other branch officers and committees to help gain visibility for branch priorities. 

• Serve, along with your branch president, as a media spokesperson in your community.

• Ensure that the branch budget reflects communications priorities such as newsletter printing and distribution. 

Specific responsibilities to your state: Maintain regular contact with state communications chairs and report on all activities. Share successful media, publications, and website strategies with the state and other branches.

Specific responsibilities to the Association: Gain visibility for AAUW initiatives by disseminating AAUW information to the media in your community. When representing AAUW, adhere to AAUW positions on key issues. Adhere to the AAUW style guide. Send press clippings to the Association.

Specific leadership skills helpful to the position: Public speaking, media relations, marketing, planning, team building, consensus building, publications, and website management and design.

Time commitments: Along with the time necessary to accomplish the above responsibilities, serve on the branch board of directors and other committees as assigned. Attendance at state conventions, regional conferences, and the AAUW national convention is encouraged. 

Available resources: AAUW media relations, publications, and web staff; state communications chair; AAUW's website; AAUW in Action; AAUW Outlook; Washington Update; Get the Facts; Leader Tool Kit; Diversity Tool Kit; President's Tool Kit; recognition program materials; and AAUW's style guide.

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