7 Videos That Are Battling Stereotypes This Summer

August 08, 2014

Gender stereotypes and bias are nothing new. Countless research studies have proven the damaging consequences stereotypes can have, especially their influence on self-esteem and confidence.

Thanks to several recent videos, the issue is getting some much-needed attention. Three national corporations and four musicians released videos that tackle gender stereotypes and bias. And just like that, this summer’s hottest trend became women’s empowerment! (Scroll to the bottom for a bonus eighth video.)

  1. Don’t be sorry — be confident.
  2. Watch video on YouTube.

    This video, which served as the announcement for Pantene’s Shine Strong campaign, addresses the stereotype that women should be submissive and weak. Wait, the world won’t stop turning when women assert themselves and refuse to be overly apologetic?! #sorrynotsorry
     

  3. Teach your children well.
  4. Watch video on YouTube.

    Who says a girl can’t be both pretty and brilliant? Verizon’s commercial shows the detrimental aftermath that arises when you undermine a girl’s potential at a young age.
     

  5. Doing something “like a girl” isn’t an insult.
  6. Watch video on YouTube.

    This video asked different people to show what doing something “like a girl” looks like. The sharp contrast between the age groups’ responses illuminates the negative effects of enforcing stereotypes.
     

  7. Beauty takes countless forms.
  8. Watch video on YouTube.

    John Legend’s “You & I (Nobody in the World)” music video shows many different women celebrating their own beauty. As if the world needed yet another reason to love feminist John Legend.
     

  9. You don’t have to bend until you break.
  10. Watch video on YouTube.

    In “Try,” Colbie Caillat demonstrates the profound effects of women shedding external pressures to look and act a certain way. Be forewarned: happy tears are a common side effect of watching this music video, so be sure to have tissues on hand.
     

  11. Resist the tropes.
  12. Watch video on YouTube.

    While poking fun at the blatant sexism that continues to persist in music, newcomers Maddie & Tae tackle the issue of exploitation and objectification of women in “Girl in a Country Song.” Our favorite lyric: “Aww y’all, we ain’t a cliché, that ain’t no way to treat a lady.”

  13. You can’t be one of the guys.
  14. Watch video on YouTube.

    Jenny Lewis’ song “Just One of the Guys” addresses the problem many women face in trying to fit in with the “guys’ club.” The video uses cameos by Anne Hathaway, Kristen Stewart, and Brie Larson to playfully confront gender roles.
     

  15. BONUS: You throw like a girl.
  16. Watch video on YouTube.

    In this special Title IX video by AAUW, the woman basketball player is flooded with taunts about how she throws and runs and shoots like a girl. We’ll take that as a compliment! Learn more about the Title IX law that empowers women and girls to fight back against discrimination in sports and schools, and break down the stereotypes that hinder their participation.
     

There are no “blurred lines” when it comes to battling stereotypes!

This post was written by AAUW Research Intern Elisabeth Carter.
 


Related

computer engineer barbie

From Discouraged Math Student to Computer Engineer: One Doll’s Story

To become a computer engineer, she had to fight an uphill battle, combating stereotypes about women in math and technology.

Towson Equal Pay Day 2013 Button Model

Fight Stereotypes on Your Campus

You can fight back by applying for an AAUW Campus Action Project grant, sponsored by Pantene, to launch a program that fights stereotypes and bias on your campus.

A woman sits across a table from a man in an office meeting room

3 Steps to Overcoming Negotiation Bias

What can you do to navigate the treacherous waters between social expectation, bias, and doing the right thing for women everywhere?

By:   |   August 08, 2014

5 Comments

  1. […] AAUW lists the 7 top videos that battle stereotypes this summer. […]

  2. […] athlete in your life knows that throwing like a girl is a good thing! This fun T-shirt will show her pride as a sports star as well as her support for Title IX, which […]

  3. […] are 7 videos Battling Stereotypes (the John Legend “You and I” was especially powerful, but wait until you see this clip […]

  4. […] are 7 videos Battling Stereotypes (the John Legend “You and I” was especially powerful, but wait until you see this clip […]

Join the Conversation

You must be logged in to post a comment.