Adventures in TealMarch 15, 2013
This is an exciting time to be an AAUW member. As we take steps to move forward and look to our future with a new logo and color palette, we want to make sure we continue to honor our history. With the launch of our new look, there has been some confusion around the question of teal. We know how our ladies love teal — after all, we have been called the Big Teal Machine. But even though teal is no longer in the AAUW logo, let me assure you that teal is still, and will always be, welcomed by the AAUW community.
When finalizing the new color palette, the idea of keeping teal in the mix was always one of our goals. Our two primary colors, leaf green and admiral blue, are a true complement to teal. The reason this works so well is because to make teal, you have to start with basic shades of blue and green. You can’t have teal without either one.
Color is powerful. It can make us feel happy or sad, calm or stressed. Have you ever noticed how adding a bright color to a rainy-day ensemble can instantly put a smile on your face? As AAUW’s art director and resident fashionista, I spend my days thinking about color and its emotional impact. I routinely feature vibrant, colorful outfits on my personal fashion and design blog, and I truly understand how color can stir our emotions. This is especially true of colors that we associate with memories — and teal is inextricably linked with so many of our AAUW experiences.
With that in mind, I have come up with several suggestions for how you can incorporate our new colors with your existing teal clothing and accessories. So check out these color combinations. And if you’re feeling especially creative, try throwing in some of our accent colors too.
Hope to see all of your leaf green, admiral blue, AND teal at convention!
This post was written by AAUW Art Director Mukti Desai.