AAUW Introduces New Logo, Tagline, and Website
Today, AAUW is proud to debut some big changes. As you’ve probably noticed, you’re looking at a brand new website, accented by our first new logo in more than 20 years. These changes, which also include an updated tagline and a fresh color palette, are designed to place AAUW on the cutting edge of digital communications and appeal to a broad audience.
The website redesign allows for complete mobile access and features expanded and improved social media integration for all our online content. This integration should make the site more user friendly, provide a better experience for smartphone and tablet users, and create greater visibility for AAUW. It’s easier than ever to use the new website and share AAUW content across platforms such as Facebook and Twitter. You’ll also notice that our blog now has a home on aauw.org, enabling us to share the personal stories behind AAUW right alongside our impressive programs and history.
As plans for the new website unfolded, the AAUW Board of Directors decided to move forward with a new logo to accompany the updated site. Our most recent logo was introduced in 1990, and it was starting to show its age, especially in an increasingly digital world. A logo working group, composed of board members and staff, took on the task of creating the new logo. They wanted a modern, more readable typeface for the logo and a tagline that would instantly convey who we are and what we do. The new logo emphasizes the “W” as the central element of our name and work and has a more global look.
To develop the tagline, the working group tried another new trend, crowdsourcing. They posted a description of AAUW and our communications goals on Crowdspring and invited freelance writers from around the world to submit ideas. The process netted more than 2,000 entries and showed remarkable consensus around the themes of empowerment and AAUW’s extensive history. The working group quickly settled on “Empowering women since 1881” as the new tagline, and the board approved it unanimously in October.
We’re excited to roll out these changes to support our reinvigorated branch activities and our digital communications efforts. The new national logo and other branch and state resources are available on our new AAUW Branding Tool Kit page. Beginning in March, branches and states will be able to download their own customized logos; branch and state websites that use Site Resources will automatically be updated. If you have any questions about the new logo, tagline, or colors, please contact us at firstname.lastname@example.org or 800.326.2289. For questions about the new website, please check out our FAQ, e-mail us at email@example.com, or call 800.326.2289.