A Halloween Twitter Treat: Ask Your Candidates, #RU4FairPay?October 25, 2012
The AAUW Action Fund’s It’s My Vote: I Will Be Heard voter education and turnout campaign represents an unprecedented investment in making women’s voices heard in the 2012 election. Follow us on Twitter and on Tumblr for the latest updates, and check out our biweekly Campaign Update for news, resources, and ideas.
AAUW is braced to talk about some scary stuff during Halloween week, and we dare you to join us. From 1 to 2 p.m. EDT October 29–31, the Fair Pay Coalition, which is chaired by AAUW, will host a Twitter campaign to raise awareness about the need to close the gender wage gap. We’ll use the hashtag #RU4FairPay to ask candidates and members of Congress about their support for legislation to address the wage gap and to make fair pay a trending topic on Twitter.
This Twitter campaign is timed to hit candidates and voters in the final days before the election —because the statistics in our recent research report have us a little spooked. AAUW’s Graduating to a Pay Gap: The Earnings of Women and Men One Year after College Graduation found that just one year out of college, women are paid 82 cents, on average, for every dollar paid to their male peers. Among all full-time workers, women are paid 77 cents for every dollar paid to men — a figure that hasn’t budged in 10 years. The persistent pay gap suggests that educational achievement alone will not fix the problem.
This Twitter effort is part of AAUW’s nonpartisan get-out-the-vote campaign, It’s My Vote: I Will Be Heard. The nationwide effort has informed women about the critical issues at stake in the 2012 election, including the gender wage gap.
Participation in the #RU4FairPay campaign is easy, even if you aren’t on Twitter. Here’s what you do:
- Post this blog to Facebook!
- Get in the holiday spirit by sending an equal pay e-card. Download and share via e-mail, Facebook, or Twitter.
- Use this tweet to target current senators, representatives, and candidates in some marquee races between 1 p.m. and 2 p.m. EDT each day Monday, October 29, through Wednesday, October 31:
Dear [insert Twitter handle(s)]: We’re trick-or-treating 4 #fairpay this Halloween. #RU4fairpay? http://bit.ly/RuKBjn
Sen. Lisa Murkowski (@LisaMurkowski)
Sen. Mark Kirk (@SenatorKirk)
Sen. Susan Collins (@SenatorCollins)