A Halloween Twitter Treat: Ask Your Candidates, #RU4FairPay?

October 25, 2012

The AAUW Action Fund’s It’s My Vote: I Will Be Heard voter education and turnout campaign represents an unprecedented investment in making women’s voices heard in the 2012 election. Follow us on Twitter and on Tumblr for the latest updates, and check out our biweekly Campaign Update for news, resources, and ideas.

AAUW is braced to talk about some scary stuff during Halloween week, and we dare you to join us. From 1 to 2 p.m. EDT October 29–31, the Fair Pay Coalition, which is chaired by AAUW, will host a Twitter campaign to raise awareness about the need to close the gender wage gap. We’ll use the hashtag #RU4FairPay to ask candidates and members of Congress about their support for legislation to address the wage gap and to make fair pay a trending topic on Twitter.

This Twitter campaign is timed to hit candidates and voters in the final days before the election —because the statistics in our recent research report have us a little spooked. AAUW’s Graduating to a Pay Gap: The Earnings of Women and Men One Year after College Graduation found that just one year out of college, women are paid 82 cents, on average, for every dollar paid to their male peers. Among all full-time workers, women are paid 77 cents for every dollar paid to men — a figure that hasn’t budged in 10 years. The persistent pay gap suggests that educational achievement alone will not fix the problem.

This Twitter effort is part of AAUW’s nonpartisan get-out-the-vote campaign, It’s My Vote: I Will Be Heard. The nationwide effort has informed women about the critical issues at stake in the 2012 election, including the gender wage gap.

Participation in the #RU4FairPay campaign is easy, even if you aren’t on Twitter. Here’s what you do:

  1. Post this blog to Facebook!
  2. Get in the holiday spirit by sending an equal pay e-card. Download and share via e-mail, Facebook, or Twitter.
  3. Use this tweet to target current senators, representatives, and candidates in some marquee races between 1 p.m. and 2 p.m. EDT each day Monday, October 29, through Wednesday, October 31:

Dear [insert Twitter handle(s)]: We’re trick-or-treating 4 #fairpay this Halloween. #RU4fairpay? http://bit.ly/RuKBjn

You’ll find us tweeting at @AAUWPolicy and @AAUWActionFund. Finally, here is a list of Twitter handles for members of Congress and candidates. This Halloween, don’t say boo. Say #RU4FairPay?

Sen. Lisa Murkowski (@LisaMurkowski)

Richard Carmona (@CarmonaforAZ) and Rep. Jeff Flake (@JeffFlake)

Linda McMahon (@Linda_McMahon) and Rep. Chris Murphy (@ChrisMurphyCT)

Sen. Tom Carper (@SenatorCarper) and Keith Spanarelli (@KeithSpanarelli)

Sen. Bill Nelson (@SenBillNelson) and Rep. Connie Mack (@RepConnieMack)

Rep. Mazie Hirono (@MazieHirono) and Gov. Linda Lingle (@Lingle2012)

Sen. Mark Kirk (@SenatorKirk)

Sen. Susan Collins (@SenatorCollins)

Sen. Scott Brown (@USSenScottBrown) and Elizabeth Warren (@ElizabethforMA)

Rep. Pete Hoekstra (@PeteHoekstra) and Sen. Debbie Stabenow (@Stabenow)

Rep. Todd Akin (@ToddAkin) and Sen. Claire McCaskill (@ClaireMC)

Rep. Denny Rehberg (@DennyRehberg) and Sen. Jon Tester (@JonTester)

Gov. Bob Kerrey (@KerreyBob) and state Rep. Deb Fischer (@DebFischer2012)

Rep. Shelly Berkley (@RepBerkley) and Sen. Dean Heller (@SenDeanHeller)

Rep. Martin Heinrich (@Heinrich4NM) and Rep. Heather Wilson (@Heather4Senate)

Sen. Kirsten Gillibrand (@SenGillibrand) and Wendy Long (@WendyLongforNY)

Heidi Heitkamp (@Heidi4ND) and Rep. Rick Berg (@RepRickBerg)

Sen. Sherrod Brown (@SenSherrodBrown) and Josh Mandel (@JoshMandelOhio)

Sen. George Allen (@GeorgeAllenVA), Gov. Tim Kaine (@TimKaine), and Sen. Mark Warner (@MarkWarner)

Rep. Tammy Baldwin (@TammyBaldwinWI) and Gov. Tommy Thompson (@TommyforWI)

By:   |   October 25, 2012


  1. Ivanka Klaar says:

    Um, there is no pay gap — women choose to work less, or in less demanding jobs. Why do you perpetuate this myth?

    • ericarose says:

      They are talking about the exact same job, exact same hours, title, workload, and women compared to men doing the exact same thing get 77 cents for every dollar a man gets. That’s what the Lily Ledbetter act signed by Obama is all about. Not different jobs, or “less demanding jobs”. THE SAME JOBS.

  2. Lea Mendelsohn says:

    You must be living on another planet Ms Klaar. Your view is the myth is that there is no gap, merely self-determined female victimization. Get in touch with the real world!

  3. Norma Kacen says:

    The data confirms the existence of the pay gap across all occupations. We can dispute the most effective way to close the gap, but not its existence.

  4. Gloria Leonard says:

    Ivanka: Even after accounting for many factors including college major, occupation, industry, sector, hours worked, workplace flexibility, experience, educational attainment, enrollment status, GPA, institution selectivity, age, race/ethnicity, region, marital status, and number of children, a recent AAUW report found that a 12 percent difference in the earnings of male and female college graduates 10 years after graduation still could not be explained. Clearly, the wage gap persists. Why do you ignore the facts provided by credible research?

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